Fashion Merchandising courses that offer practical career training
The Fashion Merchandising degrees at IADT – Seattle were created with input from experienced professionals and employers in the industry. Our Fashion Merchandising classes focus on areas like: fashion manufacturing and appraisal, pattern drafting, retail management, draping, clothing construction, and global sourcing and product development.
Our Seattle Fashion Merchandising classes are taught in classrooms and labs that give our students real-life experiences. They learn on industry-current equipment that many of today’s fashion professionals use. And when they graduate, our students can be prepared to pursue new opportunities with the practical experience and valuable portfolio pieces that employers are looking for.
Here are just a few of the Fashion Merchandising classes available to students at IADT – Seattle:
Fashion Marketing & Consumer Behavior
This Fashion Merchandising course examines the planning, pricing, promotion, and distribution of products and services within marketing systems, and discusses how consumer motives and attitudes contribute to marketing decisions. Psychological, social, ethical, and financial factors that affect the marketplace are examined through case analysis.
Retail Management & Sales
This Fashion Merchandising class includes an analysis of the role of selling in the marketing process, with a focus on effective communication, customer psychology, and data analysis. Sales techniques; customer service; recruiting, training, and supervision of employees; and sales force organization, performance, and assessment are examined through data driven decision making practices.
Apparel Engineering
This Fashion Merchandising course will introduce the merchandising student to effective communication with designers, product development people and contractors during the approval process to get the product that they have determined will sell to their target market.
Global Sourcing & Product Development
This Fashion Merchandising class focuses on the development of products from initial concept through production and distribution. Students will have the opportunity to examine the product development process; prepare specification sheets; research vendors and suppliers; review legal, contractual, and regulatory requirements; and discuss offshore manufacturing issues related to the delivery of goods and services.
Fashion Publicity & Promotion
This Fashion Merchandising course focuses on public relations, stylization, and publicity practices employed within the fashion and entertainment industries. Students will have the opportunity to learn principles and techniques used to create press kits, promote fashion events, coordinate photo shoots, develop celebrity images, and guide consumer preferences and behavior.
Interested in learning more about our Fashion Merchandising classes? Receive the entire list of IADT – Seattle’s Fashion Merchandising courses today.
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